RealTime IT News

QuoteToday.com Signs Deal With DoubleClick

Online insurance quotes and sales company QuoteToday.com signed a deal to launch an advertising campaign on DoubleClick's network of premium brand sites.

"Our relationship with DoubleClick places us in a new category of expanded reach as we build our online presence," said Frank Reiland, president and chief executive officer of QuoteToday.com.

"The more consumers understand our service-oriented commitment to their comfort during the shopping and transaction process, the better we are able to expand our offerings and transform the way people feel about insurance."

Spending was not disclosed.

Separately, DoubleClick Inc. said it signed 35 domestic and 16 international clients for its Closed-Loop Marketing Solutions product in the third quarter.

Closed-Loop Marketing Solutions is a suite of products that help advertisers close the loop between advertising and sales. New clients include HotJobs.com, theglobe.com, WeddingChannel.com, Webcity, Boursorama and Irish Times, among others.

The suite of products includes DART (Dynamic Advertising Reporting and Targeting) for Advertisers, DataBank and Boomerang.

Closed-Loop Marketing Solutions allows advertisers to change creative, targeting criteria, frequency and other marketplace variables in real-time.