Sprint Signs Marketing Pact with MyPoints.com
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Under the marketing agreement, Sprint will be the exclusive residential long-distance service offered through the MyPoints program.
Financial arrangements were not disclosed.
Sprint will use MyPoints.com's rewarded direct marketing service, MyPoints, to acquire new customers by e-mail and on the Web.
Existing Sprint customers can earn monthly rewards by signing up for the MyPoints program. Points may be redeemed for products and services such as frequent flyer miles and gift certificates.