Flycast to Deploy Engage Profiling
Page 1 of 1
Engage is a CMGI Inc. company, and Flycast is being acquired by CMGI in a $690 million deal.
Flycast will also participate in Engage AudienceNet, extending the reach of AudienceNet inventory for advertisers. AudienceNet is a Web-wide profile driven advertising and marketing network that uses anonymous, behavior based profiles for targeting ads.
Powering AudienceNet is profile data from Engage Knowledge, a database of over 35 million anonymous user profiles, which allows media buyers to specify a target audience based on demographics, geographics and over 800 interest categories.
"Engage's profiling will provide our advertisers with a new opportunity to reach customers based on their online behavior. Like Flycast, Engage recognizes that for response-oriented advertisers, inventory is only as valuable as the response that it generates."