RealTime IT News

TargitMail, Intline Offer Audio/Video to E-Mail Advertisers

GTMI, LLC, parent-company for TargitMail.com, and Intline.com, this week announced an agreement that would provide fully compatible streaming audio/video capabilities to direct e-mail advertisers using the TargitMail.com ad delivery system.

TargitMail.com will be the exclusive e-mail ad delivery partner of Intline.com.

"We will be able to deliver a streaming media presentation to literally anyone in our opt-in database and be assured that there will be no compatibility problems. We've all been waiting for individual desktop technology to catch up to the vast presentation potential offered by the Web. We don't have to wait any longer," said Walt Rines, GTMI president and CEO.

Intline.com's application works with TargitMail.com's existing database of over 7 million opt-in recipients.

"Our system determines the bandwidth and configuration of the subscriber system and sends the appropriately formatted message automatically and in real time," said Rines. "This application even adds to our reporting capabilities, allowing us to detect if a particular message has been opened -- a real benefit to marketers."

TargitMail.com allows marketers to conduct detailed demographic and psychographic queries to deliver highly targeted direct e-mail marketing campaigns. All recipients are verified 100 percent opt-in, eliminating complaints about unsolicited messages. In addition to e-mail delivery, TargitMail.com, in conjunction with Intline.com, provides full production services for streaming ads.