New Century to Focus on Ad Sales
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New Century Network, the online network of newspaper sites, changed its strategy again, dropping its content development effort to refocus exclusively on selling advertising across the Web network.
NewsWorks, originally intended to serve as a central consumer gateway to NCN newspapers, an assortment of 140 daily newspapers sites, will be folded.
Its editor, John Papanek, left the company in August to join Disney's new ESPN Magazine. The rest of the editorial staff is expected to be reassigned throughout the company, Adweek reported.