THINK Wins Marketing Pact for Four Panasonic Games
Page 1 of 1
THINK New Ideas Inc. said it will handle the advertising and marketing for the launch of four new Panasonic Interactive gaming titles.
Panasonic Interactive Media Co., a division of the Matsushita Electric Corp., will release the products under its Ripcord Games brand.
The first four multimedia titles are: Stratosphere, Terra Victus, Armor Command, and Spec Ops: Rangers Lead the Way. THINK will also play a major role in the launch of the release of Space Bunnies Must Die. Billings were not disclosed.
New York City-based THINK's marketing team will create the print and interactive ad campaign for the launch, planning, and placement of online media; design point-of-purchase materials; and develop supporting sales materials and sales promotions including a multimedia presentation.