RealTime IT News

THINK Wins Marketing Pact for Four Panasonic Games

THINK New Ideas Inc. said it will handle the advertising and marketing for the launch of four new Panasonic Interactive gaming titles.

Panasonic Interactive Media Co., a division of the Matsushita Electric Corp., will release the products under its Ripcord Games brand.

The first four multimedia titles are: Stratosphere, Terra Victus, Armor Command, and Spec Ops: Rangers Lead the Way. THINK will also play a major role in the launch of the release of Space Bunnies Must Die. Billings were not disclosed.

New York City-based THINK's marketing team will create the print and interactive ad campaign for the launch, planning, and placement of online media; design point-of-purchase materials; and develop supporting sales materials and sales promotions including a multimedia presentation.

Based in Santa Clara, CA, Panasonic Interactive Media (PIM) is a division of Matsushita Electric Corp. of America. It offers products in three markets: educational software, entertainment software, and the emerging DVD arena.