mediapassage.com Forms Alliance with MarcomAvenue.com
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Integrated print media process technology and service company mediapassage.com has formed an alliance with MarcomAvenue.com, a business-to-business destination site for the marketing communications community.
As one of the shared application tools available on MarcomAvenue.com, mediapassage.com, provides browser-based integrated planning, placement and payment technology and services to improve the flow of print media execution.
MarcomAvenue currently offers mediapassage.com's media planning tool, and will soon feature other applications including Internet Ad Trafficking Material and Media Kits.
Financial arrangements were not disclosed. "This accessibility of mediapassage.com through MarcomAvenue is another way that we are bringing print media execution right to every agency's desk tops" said Gilbert Scherer, CEO of mediapassage.com.