RealTime IT News

NextCard Launches New Phase of Branding Campaign

Internet Visa card company NextCard Inc. launched a new phase of its national branding campaign by posing the question "What's Next?"

Part of a $20 million-plus integrated online and off-line marketing strategy, the campaign emphasizes the personalized online banking and e-commerce services offered by NextCard.

The "What's Next?" campaign will feature a series of outdoor, print and broadcast ads highlighting the significant changes brought by the Internet and demonstrating the advanced services offered by NextCard.

The ads support NextCard's targeted online marketing strategy by increasing the national awareness of the NextCard Internet Visa. The campaign was developed with Arnold Ingalls Moranville advertising.

"We're continuing to expand our presence off-line and establish NextCard as the leader in Internet banking and e-commerce," said Jeremy Lent, founder and chief executive officer of NextCard.

Arnold Ingalls Moranville was formed in January 1999 with the acquisitions of Ingalls Moranville Advertising and Rockpile Interactive by Arnold Communications. Arnold Communications clients include Volkswagen, McDonald's, OfficeDepot.com, Qualcomm, Titleist, eve.com, Century 21, Bell Atlantic and The Hartford.