Drugstore.com Buys 39-Page Section in Glamour
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Glamour magazine's December 1999 issue will carry an exclusive 39-page advertising section for drugstore.com.
Publisher Deborah Fine said it is drugstore.com's only national print campaign this year.
The section, entitled "Living Well in Y2K," focuses on health and beauty in the new millennium, with each page tying in different products with information from drugstore.com pharmaceutical and beauty experts.
Participating products include Cetaphil, Max Factor, Tampax, Trojan, Clairol Herbal Essences, Caress, Opti-Free, Supraclens, Rembrandt toothpaste, and Pantene.
As part of the venture, the advertising section will be promoted in a related drugstore.com mini-site, where customers will be able to access online-only special offers.
drugstore.com will also be distributing free samples on behalf of Glamour's advertisers. The program will enable both parties to track results almost immediately.
"We selected Glamour as a key marketing vehicle based on its reputation as a leading beauty and health magazine with a powerful demographic," said Peter Neupert, president and CEO of drugstore.com.
"This program will help introduce the drugstore.com brand and our outstanding product selection and information to millions of consumers in our core demographic."
Glamour magazine is published monthly by Conde Nast Publications, and has a total circulation of 2.3 million.
drugstore.com markets health, beauty, wellness, personal care and pharmacy products via a full-service, licensed mail pharmacy.