RealTime IT News

DART Serves a Billion Ads in One Day

DoubleClick Inc. said its DART (Dynamic Advertising Reporting and Targeting) technology recently hit a new record serving one billion ads in a single day, and is now serving about five billion ads per week.

Over 10,000 sites worldwide use DART, including AltaVista, The Wall Street Journal Interactive Edition, The Globe.com, CBS SportsLine, Excite Europe, Infoseek and Bloomberg.