RealTime IT News

Imagio Retained by Asymetrix for PR and Creative Services

Bellevue, WA-based Asymetrix Learning Systems Inc., founded by Microsoft co-founder Paul Allen, contracted with Imagio in Seattle for both PR and advertising efforts.

Creative development is already underway, and PR support begins immediately, Imagio said. Billings were not disclosed.

Imagio's Creative Services division is Asymetrix's agency of record. A new ad campaign promoting the company's online learning products and services is in the final stages of development. It is expected to launch next month.

Imagio's PR division has been contracted to launch Asymetrix's new enterprise solutions. The PR effort includes publicity efforts in key trade, business. and vertical publications, integrating the overall marketing strategy to the press.

Imagio, founded in March 1993, offers a range of services, including strategic consulting, advertising and creative development, PR and media relations, and interactive support, including Web design.