yesmail.com to Integrate AdTools Applications
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As a result, yesmail said it will be able to provide marketers the ability to deliver rich media messages that allow recipients to browse, select and place products into a shopping cart off-line, prior to linking to the marketer's Web site for final purchase.
"With AdTools, yesmail.com is utilizing leading interactive technology to take e-commerce via permission e-mail to the next level," said Dave Tolmie, CEO of yesmail.com. Financial arrangements between the companies were not disclosed.
AdTools' ice9 product line delivers an interactive multimedia brochure that incorporates graphics, animation and digital sound within a self-executable file, requiring no plug-ins or installations to open or view. ice9 allows the end user to sign up or shop for products and services directly from the desktop.
The companies will also integrate AdTools' tracking technology with yesmail's eTrack software. This improved tracking will allow yesmail to capture and analyze new data and integrate it into its reports.