RealTime IT News

Free-PC Adds 30 New Advertisers

Permission-based, one-to-one targeted marketing network Free-PC Inc. said it has added more than 30 new companies that will be delivering advertising and other marketing messages to consumers on their Free-PC desktops.

The company also recently opened new offices in San Francisco and New York. As part of the Free-PC Network, these new advertisers and marketing partners will reach Free-PC users via proprietary software that resides on the consumers' desktops. This Resource Center provides marketing opportunities for rotating targeted banner advertising and fixed direct access buttons that are anchored in place and cannot be scrolled away, unlike traditional Web advertising.

Among the new advertisers are: AutoTrader, CheapTickets, Drugstore.com, Expedia, Fragrancenet.com, HomePage.com, Infiniti, NextCard, OfficeMax, PetsMart, Shopping.com and Tower Records.

Free-PC pioneered the model of delivering free personal computers, Internet access and e-mail to consumers in return for detailed information profiles and the ability to target advertising messages to them.