RealTime IT News

Flycast Signs MediaNet Customers

Flycast Communications signed AntFarm Interactive, CFN, Homestead, iXL, MyHome.com, Nexchange, and VBD as customers for its Flycast MediaNet, a third-party ad serving and campaign management offering Flycast MediaNet was originally introduced in June.

Current customers include BellSouth and DVD Express.

"We selected Flycast as a third-party ad serving solution because of the truly dynamic nature of their offering," said Greg Canessa, director of online marketing at MyHome.com, an online shopping destination for home decor and design products.

"Flycast will help us sort through and make sense of the mounds of data that are generated by each campaign. We'll be able to then apply this information to adjust and improve our campaigns to ultimately lower the cost of acquiring new customers."

In the third month of its most recent ad campaign, DVD Express experienced a 257 percent improvement in its ROI compared to the first month of the campaign, according to Flycast.

"By combining the best web advertising tools, optimization methodology, and customer service, Flycast MediaNet goes beyond other tools-oriented third-party ad serving offerings," said Dave Miller, director of Flycast MediaNet.

Flycast MediaNet enables advertisers to serve ad campaigns across the Web, optimize campaigns to adjust and improve performance, track interaction by consumers from ad delivery through the purchase cycle, and have access to detailed reporting.

Separately, GoldOnline International, Inc. signed with Flycast to implement a test banner program. The buy will provide GoldOnline.com with 125,000 banners per day or approximately 5,200 banners per hour for the month of November.

The total banner program will provide approximately 3,750,000 banners for the month. GoldOnline is a wholesale jewelry company specializing in gold and silver jewelry.