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Siegel & Gale Adds Two Creative Executives

Brand identity and strategic marketing company Siegel & Gale named Richard Smith as creative director and Ben Hermel as design director at its New York headquarters.

Smith will be responsible for design and creative strategy on a range of projects. Hermel will oversee effectiveness and quality for a variety of creative assignments.

Smith's career began at Peter Saville Associates in London. Concurrently, he was design director for the Whitechapel Art Gallery corporate identity program.

In 1989, he co-founded design studio Area, while continuing to collaborate with PSA. Ben Hermel was associate creative director at Enterprise IG in New York prior to joining Siegel & Gale, overseeing projects for clients including Blue Cross Blue Shield of Florida and Ford. He also has served as a senior designer for Landor Associates.

Siegel & Gale clients have included including American Express, Bristol-Myers Squibb, Ernst & Young, Kodak, Girl Scouts of the USA, Citibank, Bayer Corp., Medtronic, Scholastic, T. Rowe Price, Reciprocal and Lycos.