WiseAds New Media Names Three Top Executives
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E-commerce advertising network WiseAds New Media Inc. named Eisen Jo Casaclang as executive vice-president/chief financial officer; Bill Gerneglia as chief technology officer; and Andrew Witty, vice president/advertising sales.
Casaclang, a 20-year industry veteran, joins from Cyberian Outpost where he was director of finance. He was previously with Elsevier Engineering Information.
Gerneglia was most recently VP/computer systems and quality for Engineering Information Inc., of Hoboken, NJ, where he managed the company's 25-person IT department.
A former professor of computer science with SUNY Farmingdale, Gerneglia also served as president/ CEO of Graphics Technology Labs from 1990-1994.
WiseAds New Media was founded last February by Evan Stein and Jason Cohen as an ad network focused on targeted ads for e-commerce operations.