Infoseek Inks Sponsor Deals with Realtor.com, Expedia
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Separately, Infoseek also partnered with Microsoft's online travel site, Expedia.com.
The realty partnership gives Infoseek customers instant access to over one million new and resale homes. As part of the agreement, Infoseek viewers will be able to take advantage of REALTOR.com's "Find a Home," "Find a Realtor," and "Mover's Toolkit" services directly from Infoseek's Real Estate Channel.
As an Anchor Channel Partner, REALTOR.com will hold premier placement throughout Infoseek's Real Estate Channel, as well as advertising space within the Real Estate Channel, and will be able to purchase keyword advertising throughout the service. Financial terms of the deal were not disclosed.
Infoseek's Anchor Channel Partners secure prominent logo-link placement above the right side of the toolbar at the top of the page, as well as significant presence throughout one of the 15 channels offered on Infoseek's home page.
The Expedia.com site allows travelers to book their own air, car, and hotel reservations for planned destinations, or discover new destinations via content and travel news.
"Online travel has grown faster than any other segment of Internet commerce. Something that saves the consumers time and money, and gives them more choices is bound to be a hit," said Harry Motro, president and CEO of Infoseek.
"Our agreements with Microsoft further our mission of integrating the best relevant content with our award-winning search and navigation service," continued Motro. Financial terms of the deal were not disclosed.
Expedia.com will serve as the Anchor Channel Partner and exclusive booking engine on Infoseek's Travel Channel.