NetCreations Tops 5 Million E-Mail Address Mark
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Opt-in email marketing company NetCreations Inc. said it has increased its PostMasterDirect.com database to more than five million e-mail addresses of Internet users who have asked to receive targeted offers.
NetCreations said it has added Tunes.com and eight other Web sites to its opt-in email network, boosting its Internet advertising network to more than 190 partner sites.
Tunes.com, an Internet music network and producer of the Web sites RollingStone.com, TheSource.com and DownBeatJazz.com, will integrate the NetCreations sign-up form with its registration process, enabling visitors to opt in to receive email on topics of interest.
Tunes.com also will post sign-up forms on the other three music sites.
NetCreations has sent e-mail messages on behalf of more than 1,500 direct marketing clients, ranging from large companies, such as Dell Computer, Compaq, J. Crew and Ziff-Davis, to small retailers selling items over the Internet.