RealTime IT News

NetCreations Tops 5 Million E-Mail Address Mark

Opt-in email marketing company NetCreations Inc. said it has increased its database to more than five million e-mail addresses of Internet users who have asked to receive targeted offers.

NetCreations said it has added and eight other Web sites to its opt-in email network, boosting its Internet advertising network to more than 190 partner sites., an Internet music network and producer of the Web sites, and, will integrate the NetCreations sign-up form with its registration process, enabling visitors to opt in to receive email on topics of interest. also will post sign-up forms on the other three music sites.

Other new partner sites are TechRepublic, a community hub for IT professionals on the Web; FastCEO, which offers a comprehensive reference page of news and special interest links for business executives;, which provides freeware and software ranging from educational and financial to games and programming; Quizland, a site featuring quiz shows, puzzles and games, and DrinkMail, a provider of customizable e-cards for any occasion.

NetCreations has sent e-mail messages on behalf of more than 1,500 direct marketing clients, ranging from large companies, such as Dell Computer, Compaq, J. Crew and Ziff-Davis, to small retailers selling items over the Internet.