RealTime IT News

Beyond Interactive Partners With MessageMedia

Interactive advertising agency Beyond Interactive has partnered with e-mail marketing company MessageMedia to develop permission marketing strategies for its clients.

Beyond Interactive is adding services that increase online exposure for its clients. Recently it has begun to diversify service to include affiliate program management, online promotions and now permission (opt-in) e-mail marketing.

"We strongly believe in the importance of not only acquiring customers for our clients, but also in helping to increase the lifetime value of their customer relationships," said Jonn Behrman, Beyond Interactive's founder and CEO. "Our ability to develop effective relationship marketing strategies gives clients a significant competitive advantage."

After working with client Petstore.com to develop and execute its initial Permission Marketing campaigns, Beyond Interactive is now developing agency-wide strategies

The company has already begun developing strategies for clients like AirTouch, a mobile telecommunications company.

Using MessageMedia's database management and outbound messaging technologies, AirTouch will be able to communicate directly with current and potential customers through customized e-mail communication.

"By leveraging our technical capabilities to implement comprehensive permission-based marketing strategies, Beyond Interactive is giving its client base a powerful competitive advantage," said Liz Wallace, senior vice president of sales and service at MessageMedia.

MessageMedia offers outsourced messaging services for information delivery, e-commerce services, permission-based direct marketing, ongoing customer communications and real-time customer feedback solutions.

Clients include E*TRADE, AOL, Apple, Yahoo!, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank, EDS, CNBC, Universal Studios and Bertelsmann.. Beyond Interactive is an independent subsidiary of Grey Advertising. Clients include Nickelodeon, PlanetRx.com, FortuneCity.com and PetStore.com.