RealTime IT News

CareerEngine, AdStar.com Launch Classified Partnership

CareerEngine Inc. and AdStar.com Inc., a provider of remote ad entry solutions, signed a deal in which AdStar will provide its Web service to permit the online selling and posting of employment ads on all of Career Engine's career sites.

As a result of the alliance, advertisers will now be able to use AdStar's Advertise123.com Web service for step-by-step creation, payment, and placement of their job postings on CareerEngine's network of 23 industry and diversity specific career sites.

Previously, advertisers using AdStar's services placed their job postings predominantly in traditional print media.

CareerEngine. is a subsidiary of Helmstar Group Inc., a publicly traded merchant bank. Financial terms of the arrangement were not disclosed.

"AdStar.com's reputation within the industry will drive more advertiser traffic to our Web sites and help accelerate our job-posting sales," said Tom Ferrara, president and CEO of CareerEngine.

"By making our advertising opportunity broadly distributed on Advertise123.com, we will gain access to additional advertisers and thereby expand the number of career postings for our job candidates."

AdStar.com (has installations at over 1,400 advertisers and 43 major metropolitan newspapers. Through Advertise123.com, AdStar.com has expanded its offerings and is developing a Web-based portal to provide one-stop placement of and payment for classified advertising in a both print and online publications, using one interface.