VBW Rates DoubleClick a "Buy"
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DoubleClick stock closed Tuesday at TKTKTK.
VPN e-marketing analyst Richard Petersen said DoubleClick "is the leading Internet advertising network and a core e-marketing company."
"We are initiating coverage of DoubleClick with a Buy rating because of its leading position in the e-marketing sector," said Petersen. "DoubleClick's recent acquisitions of Abacus Direct and NetGravity, combined with its new product development, are positioning the company as a leading provider of enabling technology and services for Internet advertising."
Volpe Brown Whelan & Company is an investment bank focused exclusively on technology and health care. Since 1992, it has managed or co-managed more than 220 public offerings, raising more than $11.9 billion and has advised clients on more than 70 merger and acquisition transactions with an aggregate value of more than $8 billion.