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Eddie Bauer Names i-traffic "Agency of Record" for Online Ads

Eddie Bauer Inc. appointed i-traffic inc. as its agency of record for online advertising, alliances, and customer acquisition.

i-traffic said it will help Eddie Bauer maximize its presence on the Internet beyond its home domain. Eddie Bauer is an international specialty retailer of clothing, accessories and home furnishings. The Eddie Bauer online store offers more than 1,200 products.

i-traffic will drive targeted customers to the online Eddie Bauer store via banner and other placements through the Internet. i-traffic will provide strategic direction and executional support for Eddie Bauer's brand placement on other Web sites. Billings were not disclosed.

Eddie Bauer is a wholly owned subsidiary of Spiegel Inc. The Eddie Bauer brand, now 78 years old, is available through more than 550 stores worldwide.