RealTime IT News

NFO Worldwide Launches Automated Online Research Affiliate

Supported by the profile-driven targeting services of Engage Technologies, and backed by NFO Worldwide, InsightExpress went live with a fully automated online market research service.

Now, in hours instead of weeks or even months, anyone from a marketing manager at a Fortune 500 company to an Internet entrepreneur in his garage can take the pulse of the marketplace, NFO said.

InsightExpress provides consumer-focused managers with real-time access to targeted consumer groups and to existing customers via their own lists.

Services allow decision-makers to test new ideas, gauge customer satisfaction, survey employees, test advertising and gather insight into the needs, attitudes and behavior of consumers.

"Our intuitive Web site enables users to create professional quality surveys and select respondents from a rich and growing list of targeted demographic groups," said Charles B. Hamlin, president and COO of InsightExpress.

InsightExpress enables users to create professional quality surveys in minutes using survey and question templates. Respondents can be selected from a large and increasing number of demographic groups defined by gender, age, major metropolitan area, and numerous other special interest areas.

Real-time, tabulated and graphically displayed results can be delivered via the Web or downloaded to the desktop.

To support the launch, InsightExpress began a multi-million dollar "InsightExpress: Instant credibility for your ideas" national marketing campaign. Produced by Mullen, the campaign includes print ads, radio, direct mail, PR and interactive. Spending was not disclosed.

Parent company NFO Worldwide says it is the largest custom marketing research firm in North America and ranks among the top three research organizations in the world.

Engage will serve as InsightExpress' strategic partner by providing access to more than 35 million anonymous consumer profiles found within the Engage Knowledge database.

Using Engage's profile database and unmatched ad serving capability, InsightExpress will be able to recruit online survey respondents through highly targeted online ads.