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iBelieve.com Names Beyond Interactive as Interactive AOR

Soon-to-launch iBelieve.com, a new Internet venture from retailer Family Christian Stores, has selected Beyond Interactive as its interactive advertising agency of record.

iBelieve.com will launch around the first of the year as an online destination site that incorporates e-commerce with content and community programming aimed at Christian Internet users.

Beyond Interactive will launch an interactive marketing effort that will include traditional banner advertising content sponsorships, targeted opt-in e-mail, affiliate marketing and Web-based promotions.

Billings were not disclosed. "We are very impressed with the breadth of capabilities and overall client service that Beyond Interactive provides," said John Nardini, chief customer officer for iBelieve.com.

"They bring a significant amount of value to the team, not only in their planning and buying skills, but in their overall understanding of how to market a business online."

Beyond Interactive clients include Nickelodeon, PlanetRx.com, FortuneCity.com and PetStore.com.