RealTime IT News

MessageMedia Publishes White Paper on Spam

E-mail-based customer relationship management and direct marketing company MessageMedia Inc. has published a white paper on spam entitled "Sometimes the Messenger Should be Shot: Building a Spam-Free E-mail Marketing Program."

Designed to be a resource for marketers, the white paper explores aspects of e-mail marketing such as the anti-spam movement and legislation; the definition of opt-in, responsible list management, and examples of successful and unsuccessful e-mail marketing practices.

"Spam is a serious problem, it is the `dark side' of our industry that could make or break this new marketing medium," said Derek Scruggs, whose title at the company is Permission Advocate.

"As an e-mail marketing company, it is our responsibility to help marketers practice proper e-mail etiquette. We hope this white paper reaches marketers who are currently spamming or marketers preparing to launch their first campaign."

The white paper is available here in PDF format.

MessageMedia clients include E*TRADE, AOL, Apple, Yahoo!, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank, EDS, CNBC, Universal Studios and Bertelsmann AG.