MessageMedia Publishes White Paper on Spam

E-mail-based customer relationship management and direct marketing company MessageMedia Inc. has published a white paper on spam entitled "Sometimes the Messenger Should be Shot: Building a Spam-Free E-mail Marketing Program."

Designed to be a resource for marketers, the white paper explores aspects of e-mail marketing such as the anti-spam movement and legislation; the definition of opt-in, responsible list management, and examples of successful and unsuccessful e-mail marketing practices.

"Spam is a serious problem, it is the `dark side' of our industry that could make or break this new marketing medium," said Derek Scruggs, whose title at the company is Permission Advocate.

"As an e-mail marketing company, it is our responsibility to help marketers practice proper e-mail etiquette. We hope this white paper reaches marketers who are currently spamming or marketers preparing to launch their first campaign."

MessageMedia clients include E*TRADE, AOL, Apple, Yahoo!, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank, EDS, CNBC, Universal Studios and Bertelsmann AG.