Flycast Stakes Out Pay-Per-Click Space
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In an environment in which marketers are looking for alternatives to traditional CPM-based advertising, Flycast is rolling out a new ad network based on what it calls a cost-per-click model.
The company touts the new move as a way for advertisers to ensure they're paying only for performance, and it says smaller publishers - which wouldn't normally have enough inventory to participate in an ad network - will be able to join CPCnet.
"Over the past several months we've introduced several new products and services that provide advertisers with multiple additional 'channels' to reach online audiences, and to provide web sites with increased revenue opportunities," said George Garrick, chairman and CEO of Flycast (FCST).
Initially, advertisers will pay 40 cents per click for a run of network ad. Category buys will cost 60 cents per click.