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Mondera.com Inks Marketing Deal with AOL

Mondera.com, the online luxury goods e-tailer, this week signed a two-year, $6 million advertising and e-commerce agreement with America Online Inc.

Mondera.com will become a gold tenant in the jewelry and watches department and a silver tenant in the gifts department within the Shop@AOL, AOL.COM, CompuServe and Netscape online shopping destinations in the first year. In the second year, the diamond and jewelry seller gets anchor tenancy in these same areas. Mondera.com will also be promoted on women's network Oxygen.com.

Part of what Mondera.com prides itself on is the ability to educate consumers on how to make a diamond selection, so it will also be providing content to the AOL(AOL) Diamond Buying guide as part of the deal. Mondera.com launched earlier this year, so it's been making a big push -- both on and offline -- to build its brand recognition. The company is partially owned by @Ventures, the venture arm of CMGI Inc. (CMGI)