PeopleWeb Taps 24/7 Media For Ad Representation
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Under the terms of the deal, 24/7 will represent PeopleWeb, selling ads on PeopleWeb's umbrella of sites, channels and communities.
"The 24/7 Network reaches half of all online users in the U.S. -- more than 35 million unique visitors a month, thus making it one of the top online vehicles for advertising," says Benedict Van, president and CEO at PeopleWeb.
"That one-of-a-kind capability means we'll be able to better reach the target audiences that make up our PeopleWeb network of popular communities and sites."
The membership base has grown to more than 750,000, and is rising at the rate of 4,000 new members a week.
PeopleWeb cites its fast growth as one reason it's outsourcing its ad sales to 24/7, because it needs to concentrate internal resources on managing the growth.