Beyond Interactive Partners with MessageMedia
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"This medium continues to produce stellar results for marketers, if practiced correctly," says Liz Wallace, senior vice president of sales and service at MessageMedia.
"Beyond Interactive is a savvy agency known for identifying successful marketing tools before their competitors acknowledge the practice."
The partnership comes as interactive agencies, and holding companies like CMGI, are rushing to add e-mail marketing to their arsenal of services.
The first client to benefit from the Beyond Interactive, MessageMedia partnership will be mobile telecommunications firm AirTouch, which is launching an outbound e-messaging and database management program.