New Paradigm Forms Internet Advertising Joint Venture
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New Paradigm in New York City said its New Paradigm Inter-Link subsidiary entered into a joint venture with three New York advertising agencies.
They are Biederman, Kelly & Shaffer Inc., Advertising; Emmerling Post Advertising Inc.; and Warren Kremer/CMP Advertising Inc.
The venture will take the form of a new corporation known as Future Paradigm, and will provide Web site creation, Internet and e-commerce applications, Internet hosting, and Internet media buying services.
The three agencies, which collectively report in excess of $150 million in annual billings, intend to direct their Internet-related business to Future Paradigm and will have an equity stake. New Paradigm owns 51% of Future Paradigm.
"This joint venture allows BK&S to enhance our concept and execution resources and provide total measurement capabilities", said John Kelly, BK&S CEO, "We can now provide cutting edge Internet execution of this rapidly evolving technology and artform."
Peter Post, president of Emmerling Post said, "Every one of our clients is using the Internet to grow their business, and New Paradigm's incredible knowledge of this technology will enhance our ability to provide them with expert advice and access to the latest technologies at a very attractive cost."