RealTime IT News

New Paradigm Forms Internet Advertising Joint Venture

New Paradigm in New York City said its New Paradigm Inter-Link subsidiary entered into a joint venture with three New York advertising agencies.

They are Biederman, Kelly & Shaffer Inc., Advertising; Emmerling Post Advertising Inc.; and Warren Kremer/CMP Advertising Inc.

The venture will take the form of a new corporation known as Future Paradigm, and will provide Web site creation, Internet and e-commerce applications, Internet hosting, and Internet media buying services.

The three agencies, which collectively report in excess of $150 million in annual billings, intend to direct their Internet-related business to Future Paradigm and will have an equity stake. New Paradigm owns 51% of Future Paradigm.

"Each of these agencies has significant clients who can benefit from New Paradigm's Internet expertise" said Mark Blundell, New Paradigm CEO. "This joint venture will expand our potential client-base. It marks the first stage in our intended transition from a pure project-based Internet company into an advertising and communications company able to utilize Internet technology to maximize the sales and marketing objectives of our customers".

"This joint venture allows BK&S to enhance our concept and execution resources and provide total measurement capabilities", said John Kelly, BK&S CEO, "We can now provide cutting edge Internet execution of this rapidly evolving technology and artform."

Peter Post, president of Emmerling Post said, "Every one of our clients is using the Internet to grow their business, and New Paradigm's incredible knowledge of this technology will enhance our ability to provide them with expert advice and access to the latest technologies at a very attractive cost."

New Paradigm Inter-Link clients include Novartis Animal Health USA, National Multiple Sclerosis Society and the Association of the Bar of the City of New York.