FastWeb, 24/7 Media Form E-mail Alliance
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"By partnering with one of the largest permission based e-mail information provider organizations, we are able to expand the one-to-one marketing potential of our site, and provide our users access to focused promotional offers for their favorite brands and products," said Tom Lubin, senior vice-president of sales and business development for FastWeb. "This relationship adds an exciting new dimension to the student experience at FastWeb."
24/7 Mail, the company's e-mail marketing division will manage FastWeb's e-mail address lists, while helping it expand its customer base and get the most out of the lists. 24/7 will also handle the company's targeted newsletters and e-mail notifications.
FastWeb provides students with resources aimed at helping them through all phases of their college career from finding a school, to paying for it, to finding a job when they graduate.
"The quality and size of their database are unmatched on the Web," said Michael Rowsom, senior vice president at 24/7 Media. (TFSM) "We expect that FastWeb could become one of our largest list providers."