POPMail.com Snares New York Post as E-mail Marketing Client
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NYPost.com will be utilizing PopMail.com's technology to provide its readers targeted news and marketing information, which the Post hopes will help it create a relationship with its users.
POPMail.com has concentrated its efforts on signing companies in the broadcast, media, sports, and entertainment industries.
"We plan to provide the Post with industry-leading technology to enable its editors and advertisers to communicate with their readers more effectively, as well as a way to lower marketing and sales costs," says Stephen King, CEO at PopMail.com.