RealTime IT News and Strike Content, Marketing Deal

Online drugstore and, a health and relationships site aimed at teens, on Tuesday forged a pact that makes the teen site's exclusive drug store, and adds's content to the site.

The agreement helps reach the sought-after young people's market, by associating it with the hip, a site whose editor in chief is Dr. Drew Pinsky, the co-host of the nationally syndicated and Loveline radio and television shows. is staking out this youth market in an effort to stand out in the ultra-competitive online drug store space, where competitors include the more well-known and

"At, we are dedicated to helping all of our customers make smart purchase decisions by providing them with relevant content," says Don Kendall, co-founder and CEO of

" is an excellent source of credible information on issues that concern our young adult customers. Better servicing these specialized segments of the market will continue to enhance the brand."

As part of the agreement, both sites will promote the association in marketing collateral, e-mail campaigns and merchandising promotions. The deal also involves site co-branding, proprietary content swapping, and other cross-marketing promotions. will feature's content in its healthy sex and teens health centers.

The healthy sex center features information on sexual health such as the effects of anti-depressants on sex drive, body image and which foods and supplements are natural aphrodisiacs.

The teens center addresses topics such as HIV, vegetarianism and healthy skin. Both centers include buying guides.