PayMyBills.com Goes After Customers through Employers
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Online bill payment service PayMyBills.com on Wednesday made strategic moves aimed to reaching customers through their employers, inking deals with Hewlett-Packard and the perksatwork employee portal.
The distribution deals position PayMyBills.com as an employee benefit, and simplifies the company's sales efforts by allowing it to sell bulk subscriptions.
Part of the PayMyBills.com's pitch is to emphasize the suitability of the service for executives who do a lot of traveling, so letting companies provide the service for their employees makes sense. The deal also gives PayMyBills.com credibility by associating it with a presumably trusted source, the individual's employer.
The deal with Hewlett-Packard, and the company's Agilent Technologies subsidiary, calls for them to offer PayMyBills.com to their 123,500 combined employees, touting the service on their web site for employees and in their employee newsletter.
PayMyBills.com, an idealab company, lets customers review and pay their bills online. Consumers ask their creditors to send statements directly to PayMyBills.com, which scans them in and makes them accessible to the user. The customer can then make payments through the service.