IRS Frees Banner Exchange Sites From Paperwork Burden
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The Internal Revenue Service this week eased the tax reporting burden for companies that facilitate the exchange of products and services, like those that coordinate advertising banner exchanges, as long as the items involved are worth less than $1.
Previously, ad barter sites would have had to report every transaction involving the exchange of something of value, because those deals might have tax consequences. However, since banner ad impressions are, almost universally, worth less than a dollar, this decision frees these companies from mountains of potential paperwork.
Companies affected include MSN LinkExchange, BannerExchange.com, SmartClicks, Exchange-it, and Impressionz. The new agency decision isn't aimed at companies that exchange banner ads between themselves without the help of an intermediary. Under IRS rules, firms must report such transactions, if they're valued at more than $600.
"The reporting burdens for either taxpayers or tax administrators should not outweigh the benefits of collecting information on transactions with minimal value," said IRS Commissioner Charles Rossotti.
The change reflects the IRS's acknowledgment of the inadequacies of a tax code written before the Internet age, since the easy exchange of items worth fractions of a cent can now be done with minimal cost. The exchange is so easy, that, the agency records, reporting requirements should be easy as well.
The agency is still seeking input on other regulations it is in the process of considering. It's questioning whether special rules should apply for the bartering of electronic or Internet service. Additionally, it is trying to decide whether this per-transaction exception should still apply if the annual aggregate number is above a certain amount.
The deadline for public comment on the proposed changes is April 4.