RealTime IT News Lands as Partner

Loyalty and direct marketing player this week partnered with to build a co-branded rewards program, which lets members earn points by using the network.

The alliance, the financial details of which were not disclosed, is aimed at building membership, site traffic and time spent within the network.

Users will be rewarded for subscribing to newsletters, creating homepages, joining affiliate marketing programs and establishing e-mail accounts.

They'll also earn points for reading e-mail marketing messages from points can be exchanged for merchandise at retailers that partner with the company. hopes that, by integrating the loyalty features into the sites, people will spend more time on the network.

"Our users are already committed to repeat usage of their favorite sites in our vast network," said Scott Kurnit, chairman and chief executive officer of

"Points will assist us in refining the movement of traffic around the network to where we can provide new value for customers and to also drive those customers to the places that provide high monetization and viral marketing."