RealTime IT News

Adauction.com Adds Demographic Info, Alerts

Adauction.com, a marketplace for the buying and selling of online and other media, has added Nielsen/Net Ratings data to its site, so potential buyers can see how likely a purchase will be to meet their needs.

In addition, the site now has the capability to alert members via e-mail when advertising opportunities that meet their needs become available.

The two enhancements make it easier for media buyers to evaluate and respond to inventory available on the Adauction.com site.

"Our goal is to simplify the media planning and buying process, and our automatic inventory updates conveniently notify our buyers when we have inventory they have indicated they are interested in viewing," says Diane Chamberlain, vice president of marketing at Adauction.com.

"In addition, the Nielsen/NetRatings information enhances Adauction.com's ability to assist media buyers in developing an effective media plan and ensuring they select the best sites to reach their target audience."

Adauction.com provides a marketplace for the selling and purchasing of ad space on Web sites as well as outdoor media, such as billboards on San Francisco's Highway 101 and in New York's Times Square.