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Lucasfilm's Online Arm Picks L90 as Ad Sales Firm

Lucas OnLine, the Internet division of Lucasfilm, has chosen ad and marketing company L90 to represent its sites to advertisers.

It's the first time Lucas OnLine has hired an outside rep firm for its sites, which include StarWars.com the Star Wars Shop, IndianaJones.com and the soon to be launched Star Wars Kids site.

L90 will add the sites to the entertainment category in its network.

The StarWars.com site got a lot of attention when it provided 30 million downloads of the two movie trailers for "Star Wars: Episode I The Phantom Menace."