RealTime IT News

FreeRide, Vianet Team for Targeting Messaging

FreeRide.com and Vianet are teaming to provide video e-mail programs enabling opportunities for increased personalization, targeted messaging and higher response rates through rich-media content and delivery.

FreeRide.com is granted use of Lightning Strike Video Messenger Pro within the Net rewards market space, a marketing method that offers Web visitors a points-and-rewards program to generate traffic and new business for participating sponsors. In return, Vianet will receive a percentage of advertising revenue generated from the delivery of and response to video e-mail "infomercials". The agreement also provides for a number of co-branding opportunities.

FreeRide.com's Net rewards programs provide incentive for Web visitors to interact with sponsor advertisements and promotions. Desired responses include visiting a sponsor Web site, downloading demonstrations or software, and redeeming gift certificates online or in stores, as requested by participating sponsors.

"FreeRide.com demonstrates leadership in the online marketing arena as they incorporate breakthrough technologies to better serve both their sponsors and the members of their rewards community," said Peter Leighton, president and CEO of Vianet Technologies. "We are excited to implement such an ideal application for Lightning Strike Video Messenger. We believe FreeRide's example will lead marketers in all segments to quickly realize the advantage of this technology as a value-added service to their own customers."

"Vianet gives FreeRide an extraordinarily user-friendly and easy-to-use video e-mail delivery and download capability, which we expect to be well received by both sponsors and members," said Jordan Stanley, president and CEO of FreeRide.com.

"The addition of this advanced functionality puts FreeRide in the ideal position: leading the loyalty pack in providing unique and rewarding ways for a mass audience to interact with marketers and earn points for our customers' merchandise."