RealTime IT News

Cendant Plans Cross Marketing for Rental Properties

Cendant Corp. (formerly CUC) launched a cross-marketing initiative that will provide consumers access to online listing of residential rental real estate properties in cities across North America.

Rent Net and Hebdo Mag International, two of Cendant's classified advertising subsidiaries, will embark on a joint marketing campaign to expand Rent Net's Canadian property listings and heighten the online rental site's awareness through placement of Rent Net's logo in Hebdo Mag's local print publications.

Rent Net is an apartment information and rental service on the Internet, with listings in more than 2,000 North American cities. Hebdo Mag International is a distributor of apartment rental guides in major Canadian cities including Toronto, Vancouver, Calgary, Edmonton, Winnipeg and Halifax.

Under the effort, Hebdo's Canadian apartment rental listings will appear on Rent Net's Web site.

A team of Hebdo Mag account executives will help Canadian property managers place their advertisements on the Rent Net site. In addition, property managers will have access to detailed information, graphics, e-mail, and fax contracts as well as their own unique Internet address to complement their print ads and other direct marketing efforts.

"One of Cendant's key competitive advantages is our ability to leverage complementary distribution channels to deliver greater choice for consumers and higher volume for our business partners," said Walter A. Forbes, chairman of Stamford, CT-based Cendant.

San Francisco-based Rent Net represents properties in more than 2,000 North American cities. Rent Net claims more than one million Internet users monthly through its site and partner sites including Yahoo!, NBC Interactive, USA Today Online, and Classifieds 2000, as well as Internet search engines Excite, Lycos, and Infoseek.

Hebdo Mag International Inc. is a global publisher of classified advertising magazines and newspapers that was acquired by Cendant last fall.