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TeknoSurf.com Changes Name to Advertising.com

Cost-per-click player TeknoSurf.com Tuesday changed its name to Advertising.com and hired former DoubleClick VP of business development, Jeffrey Dickey, as its chief strategy officer.

The moves are aimed at boosting the company's profile, at a time when bigger players like Flycast Communications and DoubleClick are making moves in the cost-per-click space. Flycast recently launched its own cost-per-click network, and DoubleClick last week made an investment in ValueClick.

Dickey has most recently consulted to Internet companies, since leaving DoubleClick in 1997. At Advertising.com, he will develop the company's Internet strategies, and will be responsible for new product management and strategic partnerships.

Advertising.com products and services include: a Web site network offering real-time automated placement and performance based pricing; a portfolio of special interest opt-in e-mails and placement solutions; and a new desktop channel product in advanced beta that enables advertising delivery to the desktop.