RealTime IT News

Red Rocket hires IN2 as Interactive Agency of Record

Simon and Schuster's Red Rocket, a commerce site for learning-based games and toys, hired IN2 in New York City as its interactive agency of record.

IN2 will develop and implement all online marketing strategies for Red Rocket and track marketing performance through real-time ROI and commerce-based campaign tracking tools, developed in-house by the agency.

Billings were not disclosed.