RealTime IT News

Broadwing Launches First National Ad Campaign

Voice, data, and Internet service provider Broadwing Wednesday will launch its first national advertising and marketing effort, a ten-month-long campaign featuring national TV, print, online and outdoor media.

The advertisements, created by Hill, Holliday, Connors, Cosmopulos, feature the company's trademark broadwing hawk circling its prey. The campaign also highlights Broadwing's fiber optic network.

"We intend to be the preferred voice, data and Internet provider for business customers who can't afford to let their competitors grab an advantage," says Rick Ellenberger, Broadwing president and chief executive officer.

"The campaign positions us as a fierce competitor known for its speed and accountability in an incredibly competitive market."

The campaign will roll out nationally, but there will be a special emphasis on big business markets, including Chicago, Los Angeles, New York, Dallas, Houston, Atlanta, Phoenix, Boston, Austin and Cincinnati.

The spots will be shown during the National Football League's AFC Championship Game, NBA and NCAA Basketball, cable programming, and prime-time news and drama programming.

Print ads will appear in national business, technology, e-commerce and telecommunications publications. The campaign will also feature online ads, and airport ads.