RealTime IT News Partners with Sony Corp. of America

Student market company this week signed a three-year marketing agreement with Sony Corp. of America (SCA) and Sony Pictures Entertainment (SPE).

Additionally, SCA made a minority equity investment in the company, gaining a seat on board of directors. will integrate Sony promotions, co-branded promotions and original entertainment content throughout the Web site.

Areas of collaboration will eventually include games, music and content based on television and motion pictures. SCA will also work with to help develop opportunities for the Web site internationally.

SCA will gain exposure to's significant membership base through's online and off-line promotional channels, including the company's unified messaging system and on-the-ground student representative force of more than 1,500 people on college campuses across the United States.

Financial details of the investment were not disclosed.

Visitors to eventually will find a combination of programming, content and commerce from several SCA divisions including SPE, Sony Music Entertainment, Inc. and Sony Online Entertainment, as well as Columbia Tri-Star Interactive, a division of SPE, and Vaio Direct, one of Sony Electronics' online e-commerce sites. has more than 1.5 million registered members and claims more than 1.2 million visitors per month from some 3,800 universities.

Its Student Savings Center features an e-commerce area with more than 150 e-tailers offering discounts, plus classifieds and auctions.