Yahoo! Denmark, Euro909.com Team in Cross-Promotion Effort
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The deal calls for banner ads promoting Chili magazine and the chilinet.dk Web site to run on Yahoo! Denmark. In exchange, television, print and online promotions for Yahoo! Denmark will be featured throughout Chili magazine, chilinet.dk and Euro909.com's cable television stations - TV Bio+ and DK4.
In addition, the chilinet.dk homepage will give users easy access to Yahoo! Denmark's content, including a search and directory service, plus tips on surfing the Internet from Yahoo! Denmark's "How-to" guide. Chili will also sponsor an online auction hosted on yahoo.dk.
For Yahoo! the deal is aimed at boosting traffic among the especially Internet-savvy Scandinavian audience. Financial terms of the agreement were not disclosed.
Chili magazine, which also has Web sites at http://www.chilinet.dk and http://www.chilinet.se, is one of the most popular youth-oriented magazines in Denmark, and also one of the most popular in Sweden. Total monthly readership stands at more than 400,000.