Move.com, AltaVista, Ink $40 Million Marketing Deal
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The deal pairs the Cendant Corp., the owner of move.com and the Century 21 and Coldwell Banker brands, and CMGI, which is the majority owner of AltaVista.Cendant isn't a newbie in the online world, having launched Rent Net, an online apartment guide.
Since move.com has just launched, this agreement gives it a jump-start as it tries to build traffic and brand recognition. The company hopes to leverage Cendant's offline expertise into helping consumers with everything from finding a new home, to changing over utility service, to the move itself.
The deal calls for move.com to be the exclusive content provider to the new real estate channel carried on the AltaVista Live! personalized portal service. AltaVista will promote the co-branded channel as well as move.com throughout its network of services -- AltaVista Search, AltaVista Shopping.com and AltaVista Live! The network had 47 million users in December.