RealTime IT News

24/7 Media Plans $5 Million Brand Building Campaign

Advertising company 24/7 Media Tuesday chose Renegade Marketing Group as its agency of record for a global $5 million brand building campaign.

The campaign will promote both the corporate brand and specific products in 24/7's offerings, with the focus on elevating the 24/7 brand as the premiere online ad network.

Media buys on the corporate campaign will consist of financial and business publications, daily newspapers, radio, and outdoor media.

The product marketing effort will push the company's three divisions -- 24/7 Network, 24/7 Mail and 24/7 Connect -- with ads running in industry trade publications and online advertisements, skewing heavily toward product awareness and call-to-action campaigns.

Renegade Marketing Group, an affiliate of Dentsu USA, has a client list that includes Panasonic, Nautica, and Brother.