RealTime IT News Taps Eisnor Interactive for Guerilla Campaign

Home furnishings site Wednesday named Eisnor Interactive to manage offline promotions for the site.

The companies are currently designing creative and planning logistics for the campaign, which will eventually be conducted in four markets -- Los Angeles, Boston, San Francisco, and Atlanta. It will include stunts, sampling, radio, and an event.

First, a test for the campaign will run in Los Angeles in March. Depending on its success, two additional markets will be targeted by the end of the year.'s competitors include, which filed for an IPO last week, and, in which, Inc. (AMZN) made an investment earlier this week.