HomePortfolio.com Taps Eisnor Interactive for Guerilla Campaign
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The companies are currently designing creative and planning logistics for the campaign, which will eventually be conducted in four markets -- Los Angeles, Boston, San Francisco, and Atlanta. It will include stunts, sampling, radio, and an event.
First, a test for the campaign will run in Los Angeles in March. Depending on its success, two additional markets will be targeted by the end of the year.