RealTime IT News

Vault.com Chooses Mad Dogs & Englishmen as Agency

Careers site Vault.com on Wednesday picked Mad Dogs & Englishmen as its advertising agency, to help it put together a brand awareness campaign to differentiate it from its competitors.

The company is hoping to reach professionals and people who work in human resources.

Vault.com began its search with eight agencies, and narrowed it down to three, including Bozell and Hampel/Stefanides, before picking Mad Dogs & Englishmen.

Vault.com is seeking to distinguish itself in a crowded field of online jobs sites. Three other players -- Monster.com, HotJobs.com, and kforce.com -- bought ads on the Super Bowl.

The company didn't disclose how much it would be spending in the brand-building and consumer awareness effort, but noted that the money was coming from a $9 million round of financing that it closed late last year.