RealTime IT News

Hollywood Stock Exchange, On2.com Make Marketing Pact

Hollywood Stock Exchange, an entertainment site where people buy and sell "shares" in celebrities and movies, this week inked a wide-ranging marketing and content deal with nascent broadband programming company, On2.com.

The agreement calls for Hollywood Stock Exchange (HSX) users to integrate links to On2.com on all of its pages with appropriate entertainment content. On2.com will provide broadband video services to the Hollywood Stock Exchange via links to the On2Network.

The deal gives HSX a foot in the door of broadband as it develops, and it gives On2.com a connection to 800,000 users per month. Although On2's movie channel is in its beta period, it hasn't officially launched, so traffic building connections are critical.

Also in the works for the two companies is a plan to co-develop a weekly movie highlight show. The program will be hosted by HSX co-founder Max Keiser, and aired on On2Movies. The partners will also create an area on the HSX site to promote On2's latest broadband content.

On2.com and HSX will also collaborate on promotions, events, and marketing opportunities with film studios, distributors and music labels.

To kick-off the partnership, On2Movies will provide exclusive broadband coverage of O2K, Hollywood Stock Exchange's annual Academy Awards event on March 26th in Los Angeles.